{"id":2586,"date":"2024-12-16T15:46:11","date_gmt":"2024-12-16T15:46:11","guid":{"rendered":"https:\/\/lepigeonnier.techniquesmedia.com\/?p=2586"},"modified":"2024-12-16T15:46:12","modified_gmt":"2024-12-16T15:46:12","slug":"reduflation-un-phenomene-de-plus-en-plus-visible","status":"publish","type":"post","link":"https:\/\/lepigeonnier.techniquesmedia.com\/?p=2586","title":{"rendered":"R\u00e9duflation\u00a0: un ph\u00e9nom\u00e8ne de plus en plus visible"},"content":{"rendered":"\n
\"\"
Cr\u00e9dit photo : L\u00e9o Girard<\/figcaption><\/figure>\n\n\n\n

L\u00e9o Girard – 1\u00e8re ann\u00e9e <\/strong><\/p>\n\n\n\n

Les fabricants ne se cachent plus lors des baisses des quantit\u00e9s des produits qui sont de plus en plus importantes, nous raconte Christian Hudon, enseignant en techniques d\u2019administration au C\u00e9gep de Jonqui\u00e8re.<\/p>\n\n\n\n

La strat\u00e9gie de r\u00e9duflation ou de skrinkflation<\/em> consiste \u00e0 r\u00e9duire la quantit\u00e9 du produit sans en changer le prix. Cette solution permet de contrer l\u2019inflation, qui augmente le prix sans modifier la quantit\u00e9.<\/p>\n\n\n\n

De tout temps, la m\u00e9thode de shrinkflation<\/em> est utilis\u00e9e dans le monde entier. On peut la retrouver par exemple dans les ann\u00e9es 1920 avec Philips et d\u2019autres entreprises fabricant des ampoules. Lors de l\u2019essor de l\u2019\u00e9lectricit\u00e9, ces entreprises se sont alli\u00e9es pour vendre des ampoules qui ne tenaient pas longtemps. Cela a oblig\u00e9 les clients \u00e0 en acheter plus souvent. Cependant, ces entreprises furent attrap\u00e9es par le gouvernement.<\/p>\n\n\n\n

C\u2019est depuis la pand\u00e9mie du Coronavirus, causant une inflation dans le monde entier, que l\u2019utilisation de la r\u00e9duflation est devenue plus fr\u00e9quente et moins subtile. Christian Hudon nous raconte que \u00ab maintenant les fabricants ne changent m\u00eame plus l’emballage, ils enl\u00e8vent juste un morceau de g\u00e2teau, puis ils mettent un carton \u00e0 la place. \u00bb<\/p>\n\n\n\n

Les fabricants ne sont pas limit\u00e9s par des lois pour leur r\u00e9duction de quantit\u00e9s tant que les nouveaux poids sont bien affich\u00e9s sur le packaging<\/em>. C\u2019est d\u00e9sormais aux consommateurs d\u2019y faire attention lors de leurs courses.<\/p>\n\n\n\n

Une strat\u00e9gie est tout de m\u00eame mise en place lors de la baisse. Ce n\u2019est pas n\u2019importe quel poids qui va remplacer le pr\u00e9c\u00e9dent. On peut retrouver les bouteilles de lait qui ont une baisse visible passant de 1L \u00e0 960cl. D\u2019autres modifications sont plus discr\u00e8tes, passant de 454g \u00e0 345g. Pour Christian Hudon, une shrinkflation <\/em>qui fonctionne c\u2019est \u00ab quand on se perd dans l\u2019information, un changement discret du produit, de sa taille ou de sa forme. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e9o Girard – 1\u00e8re ann\u00e9e Les fabricants ne se cachent plus lors des baisses des quantit\u00e9s des produits qui sont … <\/p>\n","protected":false},"author":93,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[3,378],"tags":[],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-premiere"],"yoast_head":"\nR\u00e9duflation\u00a0: un ph\u00e9nom\u00e8ne de plus en plus visible - Le Pigeonnier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepigeonnier.techniquesmedia.com\/?p=2586\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9duflation\u00a0: un ph\u00e9nom\u00e8ne de plus en plus visible - 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